What's your plan for 2026?

It's that time of year, when companies begin planning for the upcoming new year. It's also that time of year when many sign companies are very busy with projects for their customer's events and year-end promotions and perhaps even graphics for early 2026 trade shows.

As busy as it may be, it's important to put plans in place that will help keep your business growing. I believe that committing to a plan to regularly and proactively engage with your customers and high-value prospects should be a priority! However, at many sign companies, resources are limited, so a firm commitment such as monthly, or even quarterly, proactive engagement just doesn't seem feasible when your team has so many daily tasks to attend to.

Here are some benefits of reaching out to your customers, even when they don't have an immediate need:

• Staying top-of-mind helps ensure that you are the first company the customer or prospect thinks of when they need signs and graphics.

• Communicating capabilities makes it much less likely that you will miss an opportunity because your customers have a better understanding of what you offer.

• Your brand is elevated in the eyes of the customer when you regularly share high-quality content.

• Sharing ideas positions you as a knowledgeable partner and resource.

• Frequent interactions that add value result in strengthened relationships which leads to business growth.

We saw the need to make it easier for sign companies to engage regularly and proactively, and that's why we created Sign Promoter. If your team doesn't have the resources to create content for this engagement, or if it makes more sense to direct your team's efforts to other activities, Sign Promoter Toolkits may be a solution for you!