Engagement + Promotion = Profit

Everybody loves a deal! If you want to increase the impact of your proactive check-ins and emails, offer a promotion related to the product or service you are sharing!  

When you are using Sign Promoter Toolkit content to engage monthly with your customers, plan ahead and simultaneously announce a promotion on your chosen product or service to garner more attention. For example, if you are sharing your capability to produce retractable banner displays, create and advertise a promotion that will incent customers to take action and order their retractables now.

Here's a tip for creating a promotion that won't directly affect your bottom line: Some wholesale sign suppliers offer monthly or quarterly discounts on materials, display hardware, and wholesale printing. A wise way to offer a promotion is to synchronize your promotions with your wholesale partner’s promotions. This strategy allows you to pass discounts on to your customers while maintaining profit margins.

Here are some additional ideas to consider when creating promotions:

• A percentage discount

• A $ discount

• A credit towards a future purchase

• Free PDF proof or design services

• Free or discounted carry bag or accessory

• Free or discounted sign or graphic with the purchase of specific hardware

• Free shipping/delivery 

• Free merchandise branded with your logo (water bottle, thumb drive, tape measure, T-shirt, mugs, mouse pad, etc.) 

• Free gift card to support another local small business

• Free admission to a trade show or local event 

Always explain your promotion in detail, including what purchase is required and what restrictions apply, as well as any action the customer needs to take to receive the discount (for example, orders must be placed online or proofs must be approved within 24 hours).

We recommend you consider the benefits of offering promotions that coincide with your regular check-ins. If you haven't tried this approach before, start with one promotions and monitor the results to determine if synchronizing promotions can incent your customers to purchase, and boost your bottom line.