About Us
Sign Promoter Founder Annette Larson has spent her career in the sign and graphics business, and she knows the benefits of regularly and predictably staying in touch with customers.
That's why she created Sign Promoter.
I've played many roles over the years while working in the sign industry, but most of my career has been in sales where I learned the value of staying in touch with customers. Connecting regularly helped to build strong relationships and increase sales. However, I've never worked for a company that had a full-time marketing person, so the task of engaging with my customers was up to me.
In order to achieve my goal of checking in monthly and providing something of interest or value, I began designing and writing content which I used to engage with my customers and prospects. Simple visuals highlighting features and benefits we very effecting in reminding them of our capabilities and ensuring my company stayed top-of-mind when their next project arose.
Knowing others could benefit from this type of "tool", I created Sign Promoter to make regular proactive interactions easier and more effective. The Toolkit topics focus on products and services offered by many sign companies, and I designed them to be versatile and customizable to fit a variety of needs. Whether you choose to use your Toolkits for one-on-one emails, bulk emails, or blog or social media content, our goal is to play a role in helping your business grow!
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Annette Larson, Founder and Owner
Sign Promoter
