Launching your Proactive Email Campaign

Let the first email you send with your initial Sign Promoter content

set the stage for success!

We suggest sharing the following information to increase engagement:

Why you are reaching out proactively (because many customers aren't aware of all you do)
What your goals are (educating them about your products and services/sharing ideas)
How they will benefit (having a better understanding of when you might be a resource)
How often to expect to hear from you (weekly, monthly, quarterly)
What actions they should take (how to opt out, and how to reach you with questions or about a potential project)

The following email example communicates this information effectively and concisely, and can be adapted to your audience. You'll also see an example of email content related to the Sign Promoter Toolkit (in this case SEG graphics), with images both embedded and attached to allow recipients to simply view the product images within the email, or download them as a PDF to save to their device.

Hi Kathy,

I often find that our customers are not familiar with the full scope of the products and services we offer. To help you better understand when we can be a resource for your future projects and to share ideas, I am launching a new monthly email series, starting today. If you'd prefer not to receive any more of these emails, just reply and I'll remove you from the list.

This Month's Focus: Silicone Edge Graphics (SEG) —an incredibly popular fabric solution for easy-to-change, high-impact branding.

We Offer Complete SEG Solutions:

Frame + Fabric: We provide a variety of frames to fit any space, including free-standing displays, wall-hung frames, backlit, and ceiling-mounted systems...and we produce stunning fabric graphics!

Replacement Graphics: If you already own SEG frames, we can produce replacement fabric graphics for you. This is a cost-effective and efficient way to update your messaging for new campaigns or a fresh new look.

I’ve included some images below and attached a PDF for your reference.

Please contact me if you have any questions or if you would like to discuss an upcoming project.

Thank you for your continued partnership!

John G

The City Signs Team

info@citysigns.biz

800-555-5555